Shows for Brand Activations and Product Launches
A launch or activation has one job: make people notice your brand and remember it. Our shows don't just entertain next to your product, they put it at the centre of the performance.
From the big reveal at a launch event to a tour through shopping centres and city squares, we create moments that connect your brand with an experience people talk about.
What our shows bring to your brand
Your product as the star.
Custom choreography built around your product, message and story, ending with the moment that matters most.
Your brand on stage.
Logos, colours and visuals integrated into costumes, LED effects, equipment and the show itself.
Attention in busy places.
Acrobatic action that stops people in shopping centres, streets and event spaces.
Interaction with your audience.
Challenges, games and animations that turn passers-by into participants, and participants into customers.
Content and media coverage.
Spectacular moments that create social media content, press photos and buzz around the launch.
One show, many locations.
A format that can be repeated across cities and venues for roadshows and tours.
Ideas for your next activation or launch
- 1Product reveal: a choreographed show that builds up to your product appearing on stage.
- 2Launch event headline: the highlight of the evening for guests, partners and press.
- 3Roadshow and mall tour: the same show in several cities or shopping centres to reach a wide audience.
- 4Pop-up activation: short shows and interactive challenges at your stand or pop-up space.
- 5Store opening: a show that draws a crowd on opening day.
- 6Social media campaign: custom content with our performers for your channels and influencers.
Show acts for this type of event
Frequently asked questions
Can the show feature our product?
Yes. We build the choreography around your product, message and story and can end with the product reveal.
Can the show tour several cities?
Yes. The format can be repeated across cities and venues for roadshows, mall tours and launch tours.
Can we involve the audience?
Yes. Challenges, games and animations turn passers-by into participants.
Other types of events
Plan your event with us
Send us the date, place and type of event and we'll reply with a tailored proposal.
Check availability →Book an artist
Tell us about your event and we'll find the perfect act. The more you share, the faster and more accurate our proposal will be – but don't worry, we'll guide you through every step.